From the transaction to the transformation, we guide companies through complex and critical communication phases and assist them in implementing their corporate decisions.

Challenge digital transformation

Digitalisation has evolved into a major public topic. The debate is marked by hype and a naïve belief in progress on the one hand and insecurity and fear on the other. In this confusing situation, companies are called upon to deal with the challenges of digitalisation and find the proper path towards entering the digital world. This is not so much a question of IT but rather a question of a new corporate and leadership culture.

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Successfully implementing corporate changes

Change communication needs to achieve more than just informing managers and employees of upcoming changes in the company. As a moderator of the change, it creates a dialogue between the different stakeholders, integrates specific employees in the change process and minimises resistance. Modern change communication categorises, interprets and clarifies. In short, it shapes the perception of the change process.

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In dialogue with politics and society

The days of 'back-room lobbying' and the informal approach to collaboration between business and politics are over. In today's world, where politicians, the media, social groups and links to social media are so intertwined, the willingness and ability to engage in a broad-based social and political dialogue is a key requirement of organisations and an absolute must for corporations to survive on the capital markets.

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The 10 commandments for communicating digital transformation

Communication is key when it comes to the successful digital transformation. But up to now, communication was not one of the leading issues. Currently, this is all changing. We are now witnessing a higher level of interest and participation. Corporate communications is discovering and defining its role in managing and conveying digital transformation. Defined based on our experience, here are a number of recommendations.

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Investors' perspective: No outperformance without reputation

The capital market not only focuses on figures and strategies. The company's reputation is equally as important – without acceptance, there can be no economic success. This is mainly due to the critical view of the opinion-forming public on economic decisions and the resulting political pressure on companies. For communications this means that companies cannot focus solely on the capital market, they have to see themselves as part of the society. CEOs and chairmen of the board, in particular, have to explain their business decisions in a wide context and seek dialogue on new platforms. How businesses handle these growing demands and potential areas of improvement is the topic of a current DAA trend study.

Read more about the results of the study or take a look at our video.

Taskforce for restructuring

In spite of the current favourable economic conditions, restructuring is still the order of the day – primarily as a result of political and technological developments. This is a matter of adjusting entire business models on one hand, while scaling down organisations and processes on the other. The process has been steadily increasing in complexity. Virtually all of the divisions in the company are now affected. As a result, the number of stakeholders to be taken into account is also growing.

Our taskforce helps you carry out communications tasks and ensures that your restructuring plan is implemented as a supervised, controlled process.

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