Different sectors, different issues
The globalised world of the 21st century is characterised by a new form of dynamic complexity. Deregulation is giving more and more players access to markets that have become boundless. Digital networking is stepping up interaction and accelerating communication at all levels – and leading to greater interdependence. This is associated with considerable volatility: it is barely possible to predict the impact of disasters, crises and speculative bubbles on both whole economies and specific industries. Economic, political and social correlations are dominated by discontinuity as a result – making it virtually impossible for businesses to make plans with any degree of certainty.
In the light of this new dynamic complexity, flexibility and the ability to change are becoming a crucial competitive advantage for firms to a greater extent than ever before. The financial and economic crisis alone has prompted radical changes to markets and business models in many industries. But new questions have been being raised for some time now: strict compliance rules, growing political intervention or debates about energy efficiency and climate protection all mark sharp structural shifts – and generate a fundamental pressure to adjust and change. Sensitivity among the general public is on the increase, leading to questions such as: What does corporate social responsibility mean to you? What are you doing for the next generation?
Questions and issues like these are triggering a range of trends and communicative challenges in the various different sectors.
Our long-term clients currently include more than ten companies listed in the DAX 30 index. We support and advise corporations and institutions from the following sectors:
- Banking and insurance
- Energy and the environment
- Retail and services
- IT and telecommunications
- Transport and logistics