Advisors in Communications take a stance

textblock 1 Advisors anticipate and appraise. Advisors compare and systematise. Advisors ask questions, analyse, evaluate and define content, strategies and processes. Our advisors are not just experts but established figures in their own right. They are communications strategists with many years’ professional experience. Plus, they have both feet on the ground. We make sure of that.

Our clients appreciate the way we work because of our frank, open approach. And they value us because we know their business, think beyond the day-to-day and rack our brains for them. We are performance-minded. And attach greater importance to our clients than we do to ourselves. Yet we don’t just say what they want to hear. We take a firm stance when it comes to what’s at stake – and what that means for the good or otherwise of our clients.

We are advisors and companions – trusty, discreet, advocative. Frequently, the questions we ask are disagreeable. Our assessments are sometimes like rubbing salt into the wound. And the conclusions we draw unearth conflicts.

Our principle is not to do everything ourselves, but to do everything right.

For us, independence is central to consulting. For the only way to advise with single-minded purpose is to be free from constraints. We are not obliged to keep any large organisation running at maximum capacity. We have a sense of responsibility for the content and strategies we develop. And it goes without saying that we support our clients in effectively implementing them. Together with those who have the requisite specialist expertise – the people in our clients’ staff units or specialised service providers in the fields of public relations, advertising, publishing, sponsoring or other disciplines. We help our clients find the right partners, define budgets, steer execution and critically appraise the results.

We stand by our clients at home and abroad. We help steer communications through all the ins and outs of a globalised business world. To this end, we work together with colleagues on the international stage who share our understanding of advocative communications consulting and have set benchmarks in their own markets and disciplines – in change communications, for instance, that means experts such as Robert Goodsell. Or in Brussels and Washington, it means eminent law and lobbying firms who support our clients when it comes to asserting their position in the political sphere.

In the German-speaking region, we have forged a unique alliance in pursuit of our aspiration to excellence. Together with "Hirzel. Neef. Schmid. Konsulenten", Switzerland’s most renowned communications consultancy, and "Wolfgang Rosam Change Communications", the leading consultancy for top executives in Austria, we have set up THE COUNSELORS. The company supports enterprises in turning critical themes into lucrative markets. And enables investors to accurately navigate their way to gaining a foothold not only in Germany, Austria and Switzerland, but also in whole Europe. THE COUNSELORS is a name that means what it says, epitomising a completely new type of consulting approach far removed from the conventional network offerings.