Digital transformation is one of the defining management topics of our time. No week goes by in which blessings and curses of digitalisation and its effects on industries, companies and customers are not reported and passionately disputed. While some say that German companies are well prepared, others complain that the country will not wake up in time for digitalisation. The joyful expectation of new jobs will counter the impending loss of jobs. Regardless of the euphoria, scepticism and scaremongering, it is undisputed that matters such as digitalisation, digital networking or big data will have a serious impact on economic and social life.
Digitalisation is much more than just an IT matter – companies in all industries are facing an uncertain future; new players emerge, previous business models must be reconsidered and adapted or even completely replaced. Changes to existing structures and increasing efficiency no longer suffice. Companies need to anticipate the changing expectations and needs of their customers and at the same time respond to changing requirements of a new employee and management generation. Various stakeholders – both internal and external – must be incorporated at an early stage. They need to be convinced that they should get on-board with the renewal.
More than ever, the tasks of the CEO include seeking dialogue, breaking through mental barriers, allowing for objection, making room for new things, organising participation and bringing renewal to life. This requires power of imagination and persuasion, but also a comprehensive understanding of communication. The demands on corporate communication are also changing: It must effectively support the CEO in his or her role as the driver of the digital transformation, secure the involvement of external and internal stakeholders and gain acceptance for the digital transformation.
Deekeling Arndt Advisors has supported companies in digital transformation over the last two to three years and continued to develop findings from this work into consulting services. We assist companies in
Please read "The 10 commandments for communicating digital transformation" by Egbert Deekeling.